Kodak's Digital Journey
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EXCERPTS Contd...The Steps TakenIn April 2003, Carp recruited Perez, who had been at HP for 25 years, holding positions like corporate vice president and member of HP's executive council. More important, during his tenure at HP, Perez was the president and CEO of HP's inkjet business and president of consumer business and was instrumental in building HP's digital imaging business. Kodak Overtakes SonyAccording to IDC research, for the third-quarter of 2004, Kodak finished just below Sony in digital camera sales in the US market. Sony sold one million digital cameras (20% market share) while Kodak sold 900,000 digital cameras (19.8% market share). Canon secured the third place with 800,000 cameras (16% market share).
The Road AheadEven though Kodak emerged as the leading digital camera seller in the US by the beginning of 2005, it was still only third after Sony and Canon in worldwide sales of digital cameras. According to analysts, as digital cameras were the future, Kodak had made the right move by focusing on digital cameras and slowly reducing investments in the traditional film business. However, they felt that the company's initial delay in focusing on the digital business while trying to safeguard its film business and the pace at which its film business had fallen had had an adverse impact on its performance...
Exhibits
Exhibit I: Traditional Revenues Vs. Digital Revenues At Kodak
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